A humorous escape
from everyday life.
IT’SUGAR is one of the largest specialty candy “retailtainers” in the world with over 100 locations in the United States and Canada. IT’SUGAR is more than just a candy store – it is an experience. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR.
In 2017, BBX Capital invested in IT’SUGAR and enabled an expansion plan including the World’s First Candy Department Store at 24,000 sq. ft. and spanning 3 floors that opened December 2019 at American Dream in the Meadowlands in East Rutherford, New Jersey. With a unique blend of pop culture and sugar, IT’SUGAR continues to bring America’s favorite candy brands to life, and encourage the world to not take itself too seriously.